9/21/2023 0 Comments Organization digital media kit![]() ![]() While they may require some upfront costs in the form of a camera operator/editor, they are a wonderful tool which allow for your story to reach further, and for you to control the grabs and vision that make up the story. Video news releases: Video News Releases (VNRs) are essential for any media kit.A media release should include quotes from the person you want to be interviewed. ![]() ![]() Media releases: Media releases are the best way to tell a journalist the details of your story, event or product, including any new announcements or organisational updates.In this part, you’ll want to include you team members’ bios. Information about the organisation: You can also include vital people on your team, like the executives and share their story.Contact details: The most important thing is to include who you are, your organisation’s spokesperson or anyone else who is relevant to the story.However, there are a few essentials that every media kit should have, as well as a few that your organisation would benefit from. The list of what needs to be included in a media kit may change depending on the reason why your organisation is using it and the resources you have available. If you send grabs or video, regional newsrooms can run the story, without having to send a cameraman or getting vision sent from another location. Sending media kits to regional newsrooms means your story can have a wider reach. Ideally, make sure the email with the media kit is personalised and tailored for each media organisation, rather than sending the same media kit to numerous journalists. Write a brief statement in the body of the email with a short sentence (no more than 10 words long) to identify what your media kit includes and why you’re sending it out. The best way to give out a media kit, though, is to send it via email. Media kits can also be given to journalists on a USB at events or meet-ups, so they can access larger files that may not be able to be downloaded from a webpage or email. It’s best not to put it in your main navigation though. In the age of the internet, digital media kits are becoming more common and if you have decided to publish your media (releases, grabs, photos, video, etc.) on your website, it can easily be accessed by journalists.Ĭreate an easily found webpage that is linked to the footer of your main website either called “Media”, “Media Kit” or “Press Kit”. This is crucial, you don’t want to send it where it will be ignored by journalists. How and where do you send out or publish media kits?Ī media kit accompanies a media release, so the same rules apply – research which newsroom you think would be a good fit for your story. Journalists are usually more willing to cover the story if you’ve done some of the work up front (remember they’re incredibly time poor) and you and your organisation come across as incredibly professional and media-ready. When you want to network or reach out to the press, a media kit is an essential tool to refer to and share. The kits also provide a one-stop-shop where journalists and editors can access photos, videos, and marketing materials. They help them write stories and to quickly learn about the essential facts of your organisation. These media kits are mainly sent to journalists or newsroom Chiefs of Staff. A media kit, also known as a press kit, can either be a page on your website, a printed-out folder or an email attachment that contains resources and information about your organisation, event or product which journalists can use. ![]()
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